There are two types of online profiles. In previous posts we discussed interactive profiles (aka social media) and the basic elements of an online profile. This post discusses non-interactive profiles (aka static profiles), places for one way sharing of information; you talk and your audience listens.
Some static profiles to consider are:
- Online Business Directories: These are like listings in the phone book except they are online. Many postings are free and many sites may already post your information from what they can find out about you on the Internet. Start by doing an online search for your name and see what comes up. If you find yourself or business listed then you can then “claim” your profile and update your information. You can also create a profile on other popular business profile sites. Take a look at YellowPages, Goldbook, Hotfrog, Manta, CanPages, and ZoomInfo. Also take a look at listings that professional associations you are affiliated with may have. Be sure to record your login information for posting updates. As well, make note of the sites that have interactive features such as reviews and recommendations. You can encourage your happy customers to recommend your business for other customers to read.
- Website: A static website is a traditional website that posts company information and/or articles. It may or may not be updated frequently and differs from a blog in that it does not include any interactive functionality for engaging your customers—although some static websites do link to a blog hosted on another platform or other social media sites such as Facebook.
Miranda Vande Kuyt is a self-employed project and communications consultant. She is also the facilitator of the "Look Before You Leap: Self-Employment Survival Strategies" online course through www.LifeStrategies.ca.